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”Without realising it the text messaging system has become an invaluable tool as any of our core team members can send last minute updates to all of our engineers without having to spend time looking up individual phone numbers.
Andrew JenningsEmpire Lettings
Texts are popular
You’ve got a savvy young audience with disposable income. Ninety-seven percent of young people between the ages of 18 and 29 use text messaging on a regular basis.
You have a direct line to your staff & customers
The vast majority of people now use smartphones on a regular basis, which means that at least 80% of your potential customers have at least one smartphone in their purse or pocket.
You are highly visible
Email has become so saturated with advertising that fewer than one in twenty marketing emails are even opened, let alone read. But text messaging has not become saturated with advertising, so the visibility of your marketing message is high.
People don’t ignore text messages
Since most text messages are sent between friends and family, text messages are of greater value in the minds of consumers than email or snail mail advertising. Text messages are far more likely to be read. Studies have shown that nine out of ten text messages are read almost immediately and the vast majority of text messages are eventually read. This means that you will get a fast response from your customers, which translates into better service, happier customers and greater profit.
They also engender a higher level of trust. Text messages have an over fourteen percent click through rate and an over eight percent conversion rate. This is far greater than email click through and conversion rates and far above the meagre rates of display ads.
And because texting is so personal, it’s easy to build relationships with your customers and staff. Well targeted text marketing is less likely to be considered spam and far more likely to be looked upon as valuable content or as a service.
You are communicating to people who are interested in your product or service
Much advertising is poorly targeted at people who aren’t really interested. Even opt-in email lists aren’t that useful because people get so many emails that they periodically go through their email lists and unsubscribe just to cut down the number of emails they receive.
On the other hand, people are not normally overwhelmed with text messages and so are less likely to unsubscribe and more likely to remain interested in your communication.
Clients We've Worked With
